Hannah Wesson

Hannah has worked in content marketing since graduating and has a wealth of experience writing for a wide range of B2B and B2C companies.

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What is account-based marketing?

ABM is a strategy that revolves around identifying your key accounts and devoting your time and resources to those with the highest value to your org....

5 ways to increase revenue with marketing automation

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AI & automation

5 ways to increase revenue with marketing automation

Learn about marketing automation, how it can increase revenue and the five benefits of implementing it into your business....

How predictive lead scoring can help your business

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Revenue Cycle

How predictive lead scoring can help your business

Predictive lead scoring optimizes the sales process, maximizing the potential of your leads. This article discusses the importance of implementing it into your business....