On this episode of RevOps Unboxed, Sandy Robinson sits down with veteran Roderick Jefferson, CEO and Fractional GTM Transformation Leader at Roderick Jefferson & Associates.
They discuss how RevOps and revenue enablement should work together, removing friction and building the relationship, the challenges with gaining buy-in, and more. Listen now! 👇
About our guest, Roderick Jefferson
Roderick Jefferson is CEO and Fractional GTM Transformation Leader at Roderick Jefferson & Associates.
Roderick's mission is to partner with go-to-market teams to succeed by providing them with the best GTM transformation solutions and services that address their needs and challenges.
Roderick is a Senior Executive, award-winning sales enablement practitioner, global keynote speaker, and author of the bestselling book “Sales Enablement 3.0” with a 25+ year career in a variety of sales, sales enablement, & customer experience roles at some of the most effective B2B SaaS tech companies in the world.
About our host, Sandy Robinson
Sandy is SVP of Revenue Operations at Patra Corporation, a revenue operations enthusiast with over 20 years of experience in sales, marketing, revenue, operations, and revenue enablement.
Throughout her career, she's seen how revenue operations can make or break a company and is excited to share her knowledge and insights with you.
In each episode, she'll be talking with a revenue operations practitioner who will share their unique perspective on how they've transformed their revenue operations strategy.
She'll dive deep into their processes, challenges, and success stories to give you an inside look into the ever-changing world of revenue operations.
You can follow Sandy on LinkedIn here.
