Revenue Operations Framework

Revenue operations is an enthralling yet complicated area; there are a whole bunch of different concepts you need to master inside and out to satisfy your customers, motivate your team, and optimize your processes. Enter our Revenue Operations Framework.

It covers all the areas needed to navigate the RevOps journey from start to...well, there is no finish really, is there?

For each of the four fundamental pillars: data insights, technology, process, and people, we’ve unpacked each of the cogs to arm you with all the info needed to boost your understanding of pivotal topics, as you and your team drive revenue growth.

Data insights

Data is a crucial component of revenue operations. Without insights, it’s impossible to make data-driven decisions to drive your revenue growth. From understanding your customers to optimizing processes you need accurate data to keep you on track.

Building the ultimate sales report for revenue growth
Learn the best practices for creating a winning sales report so you can track your revenue and make adjustments before you miss target.
Utilizing diagnostic analytics for revenue growth
Diagnostic analytics uses historical data to determine the cause of a problem. This blog explores how to use this analysis to drive revenue growth.
AI and the art of B2B marketing: privacy, governance, and opportunity
With the rise of AI tech, it’s important to stay ahead on privacy and data governance to allow your marketing to benefit from AI usage without risk.
What is account-based marketing?
ABM is a strategy that revolves around identifying your key accounts and devoting your time and resources to those with the highest value to your org.
Data hygiene 101: How to clean your CRM data
CRM databases are often full of outdated or unhelpful data, leaving RevOps pros frustrated. Learn the best practices of data cleansing in this comprehensive article.
Ideal customer profile (ICP) vs buyer persona
Discover the difference between ICPs and buyer persona, and learn how to create them to improve your revenue strategy.

Technology

Without tools, your revenue-generating functions would grind to a halt. Building and maintaining the perfect tech stack for your organization is a key responsibility of any RevOps pro. Increase productivity and reduce complexity with streamlined RevTech.

Navigating the RevOps tech stack procurement maze
Three RevOps experts discuss their best practices for navigating the revenue operations teck stack buying journey. Learn more.
How to build a winning revenue operations tech stack
Untangling the web of tools can be challenging for RevOps professionals. Dive into the seven steps to building an excellent revenue tech stack.
Database governance vs database management for RevOps
Discover how to keep your CRM up to code with database governance and database management best practices from RevOps pros.
How to lead a cross-functional go-to-market strategy
Discover the secrets to leading a successful GTM team and creating a cross-functional strategy for success.
The art of the deal: Mastering major account relationships
Learn how to manage your enterprise accounts with personalization and empathy. Discover insights from the CROs of Cube Logic and Lionfish Cyber Security.

Process

Inefficiencies waste time and lose revenue. As a revenue operations pro, it’s your job to streamline cross-departmental processes and keep your revenue engine moving. Automate manual tasks, streamline knowledge sharing, and keep projects on track.

Unlock the power of revenue operations automation
Looking to save time in your RevOps workflows? Automation can help you drive revenue growth while saving your precious time and money.
What is sales content management?
Learn how to create, store, organize, distribute, and manage sales content to improve sales performance and speed up the sales cycle.
5 steps for effective RevOps process improvement
The RevOps process is super complex, this article reveals the 5 steps for successful process improvement in your org.
Level up your marketing with campaign operations
Discover what campaign operations involves and how this marketing operations function can benefit your marketing strategy through automation and data.
How to create a simple and effective sales contract
It can be tempting to rush your sales agreements to get the deal across the line - but this guide shares how simple sales contracting can be.
How to map the customer journey for revenue operations success
RevOps teams should create customer journey maps to gain insight into all revenue functions and improve their organization’s customer experience. Learn how.
5 tips for territory planning like a revenue operations pro
Wonder what territory planning is or what it has to do with RevOps? We’ve got you covered with 5 tips to level up your sales territory planning game.
The ultimate guide to building a GTM strategy: Steps, tools, and best practices
A Go-to-Market strategy outlines how a company will introduce and sell a new product to its customers. Learn the steps and tools you’ll need for success.
Pricing and packaging: Working as a cross-functional team
AppOmni’s Head of Product Marketing discusses the importance of cross-functional collaboration when considering pricing and packaging.
The 5 critical phases of product development
Makayla Bowler talks you through the five phases of product development success. From idea generation, all the way to marketing your product.

People

You can’t drive revenue on your own. Hiring, training, and retaining talented and driven team members is key to a working revenue function. Build a culture of success, compensate your employees accordingly, and enable them to thrive in their roles.

Revenue enablement: How does it relate to coaching and training?
Coaching and training your revenue team is one of the core elements of revenue enablement, which often falls under the responsibility of RevOps.
What is change management in revenue operations?
Change management allows your stakeholders smoothly transition to a new workflow. This is essential in RevOps where updating processes is vital.
Motivate your sales team with effective compensation planning
Compensation design is a crucial aspect of the revenue operations workload. How can you implement commission to retain top sales talent? Learn more.
6 high-impact strategies for smooth revenue scaling success
Learn how to effectively scale your business with advice from the CRO of WeWork and the CRO of Palmetto Technology. From hiring to processes, discover the key to growth.
The importance of a deal desk for managing complexity
A deal desk team helps to manage complex sales deals by liaising across departments to ensure complex contracts are approved promptly. Learn more.
Managing organizational culture as your revenue team grows
In periods of rapid revenue growth, your team will also have to grow to keep up with demand. But managing org culture can become a challenge in hypergrowth.
Mastering RevOps hiring: Best strategies for building a team
Joe Aurilia Jr., SVP of Operations at Cyware provides an expert look at the top strategies for building high-performing revenue operations teams.


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