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Date: March 26
Time: 5pm GMT
Location: Online

The role of the Chief Revenue Officer is evolving—and so is its impact.

It’s more than just managing sales. It’s about driving growth across the entire customer lifecycle.

Join us for an exclusive fireside chat as we explore:

  • How the CRO function has expanded beyond sales management.
  • The limitations of a purely sales-focused approach.
  • Redefining the CRO as a strategic leader for revenue generation, driving growth across all departments that touch the customer.

Don’t miss this conversation that’s shaping the future of revenue leadership. Sign up now and be part of the change.

Meet the speakers:

Warren Zenna, Founder at CRO Collective

With over 25 years of experience in B2B sales, marketing, and leadership, the founder of The CRO Collective has seen firsthand the challenges CEOs and CROs face. Appointing a Chief Revenue Officer is the most critical decision for a CEO—but most don't do it properly, leading to short tenures and misaligned expectations. The CRO Collective helps ensure CROs succeed and guides CEOs through the complexities of this critical role. If you’re a CEO, CRO, or aspiring CRO, DM "CRO Success" and let’s talk about getting it right.

Allison Metcalfe, Chief Revenue Officer at Cloudinary

A senior executive leader with a proven track record of scaling B2B enterprise SaaS and Consumption businesses from $5 to $500 million in revenue. Experienced across Customer Success, Sales, Go-to-Market Strategy, and Operations, with a focus on customer-centric, metric-driven strategies for multi-product, international portfolios. Known for inspiring leadership and driving rapid innovation, transforming talent, operations, and technology to achieve consistent revenue growth and margin objectives.