Members-only Chief Revenue Officer Why the CRO role remains misunderstood, with Grainne Maycock On this episode, Warren Zenna sits down with Grainne Maycock, CRO at Acolad Group to discuss how the CRO role is still misunderstood, the qualities that make a great CRO, the best way to approach working with your CMO, and more....
Members-only Articles From sales leadership to CRO to CEO: A career journey Michael Reid, CEO of Megaport discusses his career path from sales leadership to CRO to CEO. Including why the leap from sales to CRO is so challenging....
Members-only Podcasts Bottom-up vs. top-down RevOps, with Lonny Sternberg [Video] Lonny Sternberg joins our host Sandy Robinson to discuss bottom-up vs top-down RevOps approaches, RevOps' expanding role, and more!...
Members-only Articles Next-gen GTM planning: Moving beyond spreadsheets Misaligned sales planning isn’t just an operational headache—it leads to missed revenue, underutilized talent, and deals left on the table. For...
Members-only Premium content Scaling vs. growth: The key difference that defines sustainable success Growth isn’t scaling. Learn 4 key strategies to scale revenue efficiently—without increasing costs....
Members-only OnDemand Revenue Operations Summit Austin 2025 | OnDemand Catch up on every session from Austin, including sessions from RevOps leaders at Microsft, Indeed, MongoDB, and more....
Members-only Articles Next-gen GTM planning: Moving beyond spreadsheets Misaligned sales planning isn’t just an operational headache - it leads to missed revenue, underutilized talent, and deals left on the table....
Members-only Podcasts Building RevOps from scratch, creating trust, and more with Leore Spira [Video] Leore Spira joins our host Sandy Robinson to discuss building a RevOps function from scratch, creating trust, account-based "everything", and more!...
Members-only Articles Motivate your marketing team with account-based marketing attribution Discover the best practices and challenges associated with measuring your account-based marketing efforts with attribution....
Members-only Revenue enablement RevOps & enablement: A match made in revenue heaven Nicole Ward explores the relationship between enablement and revenue operations, and why enablers should report into RevOps....
Members-only RevOps strategy Best practices for scale and efficiency in RevOps. Uncover practical, actionable strategies for scaling and efficiency in RevOps....
Members-only Revenue Growth Negotiation mastery: Turning every deal into a win-win opportunity Unlock powerful RevOps negotiation secrets. Learn how to transform deals, overcome ego, and create win-win outcomes with expert strategies....
Members-only Podcasts Navigating the CRO to CEO career path, with Michael Reid [Video] On this episode of CRO Insights, host Warren Zenna sits down with Michael Reid to discuss making the move from CRO to CEO, the characteristics of a great Chief Revenue Officer, deconstructed CRO models, and more....
Members-only Articles 14 real-world account-based marketing campaign examples Get inspired with 14 unique account-based marketing campaign ideas from real organizations to make a splash on your next ABM campaign...
Members-only Community Revenue operations ones to watch in 2025 We’ve collaborated with our community to recognize the revenue leaders who are setting an example others need to follow. These are the leaders you need to follow this year....
![Bottom-up vs. top-down RevOps, with Lonny Sternberg [Video]](/content/images/size/w800/2025/02/1.png)
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![Navigating the CRO to CEO career path, with Michael Reid [Video]](/content/images/size/w800/2025/02/ROA_CRO_Insights_Podcast_GuestSpeaker_Meta_-2.png)
