Data analysis & management

Olumide explores the ways combining lifecycle marketing and your CRM system can increase your customer retention through a growth loop....

Discover how the four pillars of business analytics can transform your revenue org into a data-driven machine....

Discover the difference between lead stage, lifecycle stage, and lead status within your CRM database and the benefits of tracking leads in your sales cycle....

Diagnostic analytics uses historical data to determine the cause of a problem. This blog explores how to use this analysis to drive revenue growth....

With the rise of AI tech, it's important to stay ahead on privacy and data governance to allow your marketing to benefit from AI usage without risk....

What is revenue leakage? And why is it something you should be trying to avoid? We run through everything you need to know about revenue leakage and how you can prevent it from draining your profits in the future....

Discover how to keep your CRM up to code with database governance and database management best practices from RevOps pros....

What's the difference between a rolling forecast and a static one? How can rolling forecasts help you to optimize your revenue strategy? Keep reading to find out....

CRM databases are often full of outdated or unhelpful data, leaving RevOps pros frustrated. Learn the best practices of data cleansing in this comprehensive article....

Joe Aurilia Jr. discusses how to utilize Salesforce integrations to boost revenue growth at different organizational scale levels....

Is your data not engaging your team or shareholders? Is it hurting your ability to deliver valuable insights? Look no further than the power of effective data visualizations....

Predictive lead scoring optimizes the sales process, maximizing the potential of your leads. This article discusses the importance of implementing it into your business....