Marketing Operations

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Customer journey

Using customer journey retargeting to increase sales conversions

Discover the power of customer journey retargeting in speeding up your sales cycle and increasing conversions....

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Marketing Operations

What is marketing operations? (MOps/MarOps)

Marketing operations aims to improve marketing processes by managing marketing tools, automating tasks, and providing accurate reports. Learn more....

Why we need to amplify diverse voices in our companies

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Marketing Operations

Why we need to amplify diverse voices in our companies

Patrick Reynolds, CMO of BlueConic, discusses the importance of diversity, equity, and inclusion in marketing and business more broadly....

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Marketing Operations

Ideal customer profile (ICP) vs buyer persona

Discover the difference between ICPs and buyer persona, and learn how to create them to improve your revenue strategy....

Level up your marketing with campaign operations

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AI & automation

Level up your marketing with campaign operations

Discover what campaign operations involves and how this marketing operations function can benefit your marketing strategy through automation and data....

Leveraging ChatGPT for comparative analysis of GTM software solutions

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AI & automation

Leveraging ChatGPT for comparative analysis of GTM software solutions

Discover how to use ChatGPT to streamline your revenue operations tech buying journey. Including the prompts we used to help our decision-making process....

AI and the art of B2B marketing: privacy, governance, and opportunity

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AI & automation

AI and the art of B2B marketing: privacy, governance, and opportunity

With the rise of AI tech, it's important to stay ahead on privacy and data governance to allow your marketing to benefit from AI usage without risk....

Pricing and packaging: Working as a cross-functional team

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Marketing Operations

Pricing and packaging: Working as a cross-functional team

AppOmni's Head of Product Marketing discusses the importance of cross-functional collaboration when considering pricing and packaging....

How to identify a suitable pricing strategy

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Marketing Operations

How to identify a suitable pricing strategy

Pricing your new product before launch can be a challenge. This guide discusses the many approaches to pricing your GTM team could take....

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Marketing Operations

What is account-based marketing?

ABM is a strategy that revolves around identifying your key accounts and devoting your time and resources to those with the highest value to your org....

How does the email deliverability update affect your revenue teams?

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Marketing Operations

How does the email deliverability update affect your revenue teams?

This month Google and Yahoo cracked down on spam email, and have implemented new requirements for bulk email senders. Learn how this impacts you....

How to create an effective revenue operations roadmap

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Revops roadmap

How to create an effective revenue operations roadmap

The CEO of CS2 Marketing, CEO of Syncari, and VP of Global RevOps of Neo4j discuss how to create a successful revenue operations roadmap. Learn more....