Marketing Operations

Marketing ops is an important subset of RevOps. Discover all our content about optimizing your marketing processes.

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The importance of building a creative culture as a CMO

Unearth the importance of fostering creativity as a CMO. Boost performance, attract talent, and differentiate your brand with innovative ideas!...

What are the best practices and challenges when hiring internally for developer marketing roles?

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RevOps team

What are the best practices and challenges when hiring internally for developer marketing roles?

Hiring internally is a great strategy to help orgs succeed. Let’s look at the best practices and challenges you can expect to face!...

Examine the difference between strategic and tactical marketing

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Marketing Operations

Examine the difference between strategic and tactical marketing

In the dynamic landscape of marketing, two components play a critical role in achieving objectives: strategic marketing and tactical marketing....

5 ways to increase revenue with marketing automation

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AI & automation

5 ways to increase revenue with marketing automation

Learn about marketing automation, how it can increase revenue and the five benefits of implementing it into your business....

How predictive lead scoring can help your business

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Revenue Cycle

How predictive lead scoring can help your business

Predictive lead scoring optimizes the sales process, maximizing the potential of your leads. This article discusses the importance of implementing it into your business....